Mongolia has a population of 3 million. 37.5% of the population are ages 15-34. According to a 2015 survey conducted by the Information and Research Center of Mongolia, 45% of youth ages 12-24 consume alcohol, especially during holidays or celebration events.

With the growing problem of substance abuse within this age group in mind, and with Proverbs 20:1 as their foundation, the SHOW ME team decided to challenge young people via the SHOW ME facebook page to celebrate life without alcoholic drinks. The post reached 491,303 people. It had an engagement of 25,593, and was shared 4,803 times. Eighty-two people left positive comments.